Geri Farr is a wife and mother of two daughters, a transplanted Texan who calls Arizona home. She brings both heart and determination to her role as Chief Growth Officer at NEXA Mortgage, where she is dedicated to building a culture that empowers loan officers to thrive and succeed.
A seasoned mortgage banking executive, Geri has a proven track record of guiding companies through pivotal transitions, scaling teams to record-breaking production, and creating frameworks that drive sustainable growth. Her leadership style blends operational excellence with a people-first approach, ensuring that NEXA’s loan officers have the support, tools, and vision they need to achieve at the highest level.
At NEXA, Geri’s mission is clear: to elevate the organization into the premier destination for originators by fostering collaboration, accountability, and innovation. Passionate about growth and culture, she is relentless in her pursuit of helping others break barriers, exceed expectations, and reach their full potential in an ever-evolving marketplace.